WeChat Blog: ChatterboxThe Tencent Global Partners Conference was held in Chengdu on Nov 9th 2017, to showcase the robust WeChat ecosystem for partners globally. At the conference, the WeChat team presented the latest key insights below into the WeChat Lifestyle of now 902M daily logged in users.
We recently unveiled our “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. What’s new with the WeChat lifestyle this year? Let’s take a look at a few data points:
Through stop-motion animation, our new video, “One Day with WeChat,” captures how WeChat integrates into the everyday lives of our users in China. For these users, WeChat is not only an app, but a lifestyle, a new way to connect and interact with their world.
So how exactly does WeChat in China, known as Weixin, make the lives of our users easier? Follow our video to see how people utilize the app at any time of the day.
1. Wake up in the morning and check out social updates in Moments
WeChat is investing R50 million in tech companies supporting local talents and innovations.
The fund will be used to identify and support tech-enabled businesses by assisting with rapid market access using the WeChat platform. Access to markets was listed as one of the biggest inhibitors to growth for tech-enabled businesses, in the recent Emerging Companies survey conducted by PWC and Silicon Cape.
To coordinate the initiative, tech strategy practice firm, Batstone, has been appointed by WeChat Africa to source and coordinate its early stage investment opportunities.
Brett Loubser, head of WeChat Africa says, ”Our fund aims to provide financial support to businesses so that they can effectively get on the WeChat platform. This will include technical integration and communications tactics across the Naspers’ stable and other suited channels.”
Read More WeChat Invests R50 million Seed Fund in African Tech Startups
Following our recent announcement showcasing how WeChat users are increasingly integrating the app into their daily lives, we are now giving you a front-row seat at the original data reveal.
Hear directly from our very own Stephen Wang, who manages the International Operations team and Data Analytics team for WeChat’s Core Product Group, as he presents the latest WeChat Lifestyle findings at a recent event in San Francisco.
With 570M daily users, WeChat is paving the way for so much more than just chatting. Stay tuned for more “We Chat About WeChat” podcasts coming soon.
If you or someone you know wants to join our team, building the WeChat Lifestyle for millions, we are hiring talented product managers. Click here to apply now: http://www.wechat.com/en/careers.html
If you’ve ever wondered why your favorite WeChat features were created and others were purposefully left out, this is the podcast for you.
WeChat product managers, Stephen Wang and Dan Grover, both entrepreneurs by heart, discuss the values and philosophies the team use to makes product decisions every day and have led to WeChat’s 600 million monthly active users worldwide.
Hear how the founding product leaders took risks, betting on the rise of smartphone adoption even before iPhones made it to the China market. Wang and Grover also reveal key challenges and learnings the team has gathered over the years in an effort to reduce people’s stress through the platform. Listen to all this and more below.
If you or someone you know wants to join our team, building the WeChat Lifestyle for millions, we are hiring talented product managers. Click here to apply now: http://www.wechat.com/en/careers.html
Curious who the average WeChat user is and what their day looks like? We recently revealed new data giving an inside look at what the WeChat Lifestyle means for our users around the world.
An average of 570 million users log in to WeChat each day (September 2015). Additionally WeChat’s daily active users (users who interact with another account) has grown by 64 percent in a single year. Whether it be to purchase goods, track exercise activity, catch up on news or stay connected to friends, users are utilizing WeChat for so much more than just messaging.
WeChat users are not only young, but also social, with 60 percent of users between the ages of 15-29 years old and having an average of 128 friends in the app.
A Day in the Life of a Typical User
With the sophisticated features launched on Weixin, WeChat’s sister product in China, a typical day for a user looks like this.
During their day, they use key features of WeChat and Weixin to make their lives easier:
Read More New Data Revealed – What Does it Mean to Live the WeChat Lifestyle?
Users are utilizing WeChat for more than just messaging and brands are using official accounts in new and different ways to make users’ lives easier every day.
We’ve scoured the globe and brought you a few examples of ways brands are helping users embrace the WeChat lifestyle and helping them make payments, shop online or talk about their favorite TV show all within one app – WeChat.
Smart Living
The LINQ Smart Room
By scanning a room-specific QR code, WeChatters were able to connect to the suite and control various aspects of the room remotely through their phones via WeChat.
Imagine walking into your hotel room after a big day out and being able to switch on the lights, open the blinds and curtains and play with the room temperature, all from the comfort of your couch or bed. This and more is possible at the LINQ Hotel connected suite where WeChatters can also control how devices interact with each other. For example, users can pre-program the “sleep” scenario on WeChat so that once selected, the room automatically switches off the lights, closes the blinds and curtains and locks the door.
