Imagine a world without color or light, just darkness.

In China, this is what the universe looks like for 12.6 million people who are blind. More than 700 new books are released every day, but according to the China Disabled Persons’ Federation, these 12.6 million people do not have access to them. That’s why our WeChat China team has created The Voice Donor project.

The Idea

We place special WeChat books in the “new books” section of bookstores. When shoppers pick up the books to read, the pages are blank – with the exception of a simple QR code, inviting them to follow the WeChat Voice Donor account and donate their voice.  For awareness, QR codes are also located in select parlors under massage tables.  So WeChatters can even scan the codes while getting a massage!

After scanning the QR code and picking a book category, WeChat sends the reader a snippet of a book to be recorded using the “Hold to Talk” feature.  We then compile the recordings to produce audio books also available on WeChat.

Read More Over 200K WeChatters Give Back Through The Voice Donor Project >>