Meet Taylor McEnery, a 20-year-old aspiring model from Chicago, whose dream is about to become a reality. She will be walking in renown fashion designer, Vivienne Tam’s show at New York Fashion Week tomorrow as the winner of our Next International Supermodel Contest. The world will see her strut her stuff on the catwalk wearing pieces from the designer’s new Spring 2015 line.
“It’s a mix of nerves and excitement but definitely more excitement as I am getting to realize a lifelong dream of walking the runway in Mercedes Benz Fashion Week in NYC!” said McEnery. “And to wear Vivienne Tam’s designs is icing on the cake!”
This February, WeChat and Vivienne Tam announced the fashion meets technology partnership to connect both designer and fans for an event as exclusive as New York Fashion Week. Fans could chat with Vivienne by following her on WeChat (VTamFashion) and receive an inside look at her design process. Not to mention, the audience of her Fall 2014 show used the app’s group chat feature to discuss the collection as it walked the runway.
For the Spring 2015 NYC show, WeChat and Vivienne Tam took the theme of connection to the next level with the Next International Supermodel Contest. Super girls from around the world were invited to download the app and submit their application. Vivienne then selected the top three finalists and opened it up for the community to vote.
Read More WeChat and Vivienne Tam Announce Winner of International Supermodel Contest
What do you get when you combine WeChat, friends and fashion? The world is about to find out. We’re announcing a global partnership with online clothing retailer YOOX. What does this mean for WeChatters? In short, a boatload. To kick things off, yoox.com is launching an official WeChat account where you can shop the latest styles, ask for fashion advice and get access to tons of exclusive features.
360 Degrees Shopping Experience
Discover an interactive look book with pieces from yoox.com selected by Robert Rabensteiner, fashion editor of L’Uomo Vogue. Then shop the “New Arrivals” section to buy your favorite styles on your smartphone.
Real-Time Style Advice
If you’re still on the fence about how something looks, just chat with a personal stylist in real-time for a fashion tip or two. Yep, it’s good to be in the 21st century.
On-Demand Customer Care
Speak to one of our dedicated Customer Care representatives and get immediate answers to all your questions.
Read More Attention All Fashionistas! WeChat and YOOX are Teaming Up
Picture yourself walking the catwalk at New York Fashion Week in September with lights shining and photographers clicking pictures of you wearing the most coveted styles. For one lucky super girl, WeChat and world re-known fashion designer, Vivienne Tam, are turning this dream into a reality. Aspiring models can simply apply for this once-in-a-life-time opportunity by downloading WeChat and visiting the Next International Supermodel Contest site.
To launch the contest, we chatted with Vivienne about her world of high-fashion and what she’s looking for in the next “It” girl. Check out the interview below.
Read More Vivienne Tam Designer Q&A – How to be the Next International Supermodel