Combine WeChat and Sunburn, the biggest electronic dance music festival in Asia, and you have one amazing experience. This year, by partnering with WeChat, Sunburn was able to push the boundaries yet again, creating a unique communication platform for festivalgoers through the launch of its official account.
Fans were treated to three days of action filled fun in Vagator, Goa, with performances from headliners including Knife Party, Krewella, Sander van Doorn, and Danny Avila. Through the Official Account, followers were able to keep in touch with event organizers, connect with other fans and receive all the latest updates for the best experience.
With all the parties and festivities scheduled in December, we’re always looking for new gift ideas and outfits to celebrate the holiday season.
For those WeChatters getting in early on their holiday shopping, the Streetwear Tour in Indonesia was the perfect spot for uncovering unique gifts for loved ones or for the cheeky shopper in each of us, perhaps a self-picked present to spoil ourselves.
Over 200K people flocked to the event where WeChat made sure there was something for everyone. In support of the growing local street-wear and urban-wear industry, fashion lovers were able to find pieces from local retailers showcasing their latest styles. Music lovers enjoyed star performances from local artists with guest appearances including the likes of Bottlesmoker and Superman is Dead.
We all know WeChatstickers are more than stickers. Each character has a unique personality that comes to life through animation. But what would you do if your favorite sticker actually came to life, jumped out of your mobile screen and into the 3D world? Take a #selfie with it of course, right?
Well, maybe that’s not the first thing you would do. But it would be pretty close.
To bring the fun of WeChat’s animated stickers to the offline world, the WeChat Thailand team did just this. They turned four of the most popular Thai stickers into life-sized 3D models for people at Siam Square One mall to take pictures with and enjoy. The characters included: Yell-O, LamunLamai, Stir Monkey and Miss Mousie.
Meet Taylor McEnery, a 20-year-old aspiring model from Chicago, whose dream is about to become a reality. She will be walking in renown fashion designer, Vivienne Tam’s show at New York Fashion Week tomorrow as the winner of our Next International Supermodel Contest. The world will see her strut her stuff on the catwalk wearing pieces from the designer’s new Spring 2015 line.
“It’s a mix of nerves and excitement but definitely more excitement as I am getting to realize a lifelong dream of walking the runway in Mercedes Benz Fashion Week in NYC!” said McEnery. “And to wear Vivienne Tam’s designs is icing on the cake!”
This February, WeChat and Vivienne Tam announced the fashion meets technology partnership to connect both designer and fans for an event as exclusive as New York Fashion Week. Fans could chat with Vivienne by following her on WeChat (VTamFashion) and receive an inside look at her design process. Not to mention, the audience of her Fall 2014 show used the app’s group chat feature to discuss the collection as it walked the runway.
For the Spring 2015 NYC show, WeChat and Vivienne Tam took the theme of connection to the next level with the Next International Supermodel Contest. Super girls from around the world were invited to download the app and submit their application. Vivienne then selected the top three finalists and opened it up for the community to vote.
Picture yourself walking the catwalk at New York Fashion Week in September with lights shining and photographers clicking pictures of you wearing the most coveted styles. For one lucky super girl, WeChat and world re-known fashion designer, Vivienne Tam, are turning this dream into a reality. Aspiring models can simply apply for this once-in-a-life-time opportunity by downloading WeChat and visiting the Next International Supermodel Contest site.
To launch the contest, we chatted with Vivienne about her world of high-fashion and what she’s looking for in the next “It” girl. Check out the interview below.
(From left to right) Vincent Wang, Assistant General Manager of International Business Group, Tencent Holdings, Y E Leong, Business Development Director of WeChat Malaysia, local celebrities – JJ, Yumi Wong, Adam C, Adrian Tan; and Louis Song, Country Manager of WeChat Malaysia and Singapore.
There are some of us who have an undeniable need for speed. But you don’t always need to ground the gas pedal and hit law-breaking speeds to feel adrenaline cursing through your body. That’s why WeChat has launched WeChat Speed.
To celebrate this exciting game in Malaysia, we pitted the nation’s speed demons against celebrities to find the fastest racers.
WeChat invited everyone across Malaysia to compete and post their highest WeChat Speed scores for a chance to race with the country’s hottest celebrities in the grand finale.