In the mainland of China, various entities—including media outlets, government agencies, organizations, businesses, and individuals—often establish Weixin Official Accounts to engage with their audiences. They typically utilize text, images, voice messages, and videos to share relevant information and promote products and services.

As the number of Official Accounts continues to grow, attracting attention and increasing visibility has become more challenging. WeChat’s newly introduced Highlight and Share feature in version 8.0.34 offers a potential solution to help creators boost visibility.

This feature allows users to highlight content and share them directly to WeChat Moments, enabling articles to reach a wider audience. However, high-quality content remains essential to increase viewership and further sharing of content. For avid readers, this feature provides a quick way to capture and share insightful content, making it particularly useful for gathering inspiration.To learn more about safety guardrails for creating content, refer to clause 6.1 in this link. 

How to Highlight and Share Text from a WeChat Official Account Article

1. Find the article you want to share, then long-press the text you want to highlight until a selection box appears.
2. Select the relevant text and tap the「Forward」button>「Share to moments」Icon.
3. The shared text will be displayed in a card format, with a link to the original article provided at the bottom, allowing your friends and contacts to read the full content by clicking on the link.

This feature is available on both iOS and Android devices, making it easy to share content effortlessly.