We are excited to introduce our latest “WeChat in Your Life” video, WeShine – the second in our series that highlights how WeChatters around the world can use the app to enhance their everyday lives. Whether it be to communicate their next foodie adventure or to overcome stage fright, these videos tell a few of the great stories behind why we create the features we do.
“We Shine” highlights WeChat’s Video Call feature, which allows users to instantly connect with each other face to face for free. In this spot, a young violinist is getting ready to take the stage for an important audition. Extreme close-ups reveal her nervously looking at the other hopeful musicians until she steps out to have an impromptu rehearsal with her teacher via video chat. This connection – and those last few words of encouragement — via the app help her regain her confidence and seize her moment on the stage.
Both videos were created by WeChat and San Francisco based video agency, 1/29 Films.