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Tens of millions of users send Red Packets (formerly called “Lucky Money” or “Red Envelopes”) stuffed with digital cash to each other every day on WeChat. What is this amazing mobile payments product and how did it get so popular? Learn how WeChat transformed person-to-person payments into a form of communication.
We speak with Stephen Wang, senior product manager at WeChat and Siyu Xiao, the product manager responsible for the most recent redesign of the Red Packets product.
As a follow up to the podcast, in Spring Festival 2015 (February 2015), WeChat delivered over 1 billion Red Packets. Less than one year later during New Year 2016 (January 1, 2016), WeChat users sent each other over 2.3 billion Red Packets.