Soccer season is heating up and we know you’re sitting at the edge of your seats. So we’ve partnered with A.S. Roma to create an Official Account that keeps you up to date on the latest from the club.
By following either the English/Italian or Chinese Official Account, you’ll be able to receive daily club news, watch exclusive videos, share photos, and listen to Roma Radio. The highlight of the Official Account is a new fan prediction game.
Before each A.S. Roma game, fans are able to predict the outcome of 15 individual events. They are then awarded between 100-1,000 points for each correct prediction with the highest point earners making it to the top of the leaderboard. The 15 predictions, which range from guessing the half-time score to how many penalties may occur in a game, are split between pre-game, in-game and at half-time.
Read More Get in the Game with A.S. Roma on WeChat
We know our on-trend WeChatters adore everything about fashion. Whether you want to see your favourite designer’s fashion show or are looking for some beauty inspiration, we’ve got you covered with the launch of the Vogue Italy official account.
By partnering with Vogue Italy, one of the most influential fashion magazines in the world since 1964, WeChatters have access to all the latest news on fashion, beauty and trends. Simply put, it’s every fashionista’s heaven.
Read More Fashionistas Unite – WeChat Opens Vogue Italy Official Account
The weather is cooling down, the leaves are changing color, and it’s time for everyone to put away their bikinis and board shorts. We’re as sad as you are that summer is over, but to cheer you up, here’s a look back at summer 2014 in Italy.
Every summer in sun kissed Italy is pretty fantastic. But WeChat made this last summer even better as we hit the road with WeChat‘s Italian Vertical Tour, making the season truly sizzle for all our amazing Italian WeChatters.
Over 60,000 WeChat fans gathered across eight of the country’s most beautiful beaches, as each of these were turned into the ultimate party paradise. These summer havens were jam-packed with fun and entertainment, with highlights including DJs, the WeChat Wheel and WeChat Volleyball Championships.
Fabulous prizes like WeChat t-shirts and bracelets were given out to beach-goers in Italy as they were tested on trivia questions from The WeChat Wheel. The Wheel landed on different categories such as history, sports, as well as WeChat history and features.
Read More WeChat Italian Vertical Tour: A Throwback Summer of Fun Under the Sun
WeChat and M2 Pictures, an award-winning Italian movie producer and distributor, have partnered to promote #ScrivimiAncora, the long anticipated romantic comedy that will officially release in theatres throughout Europe October 30th.
To give WeChat Italy users a sneak peak, WeChat and M2 Pictures are giving away 170 free movie passes to the premier and previews through the film’s official WeChat account.
By searching “AlexeRosie” or scanning the QR code below to follow the #ScrivimiAncora official account, WeChatters in Italy can win tickets to the premier and previews of the film by sending words of love and personal messages dedicated to the movie before October 15th.
Read More WeChat Offers Sneak Peak at New Italian Film – #ScrivimiAncora
There are only six degrees of separation standing between you and your favourite singer, sports idol or actress. The hottest stars, Matthew McConaughey, Eva Longoria, Lionel Messi and many more are using WeChat to connect directly with their fans through the use of official accounts. By following them on WeChat, you can chat with them and get an inside look into their lives.
For the adoring fans of Italy’s hottest pop star, Alessandra Amoroso, this one degree of separation became a reality during her dell’Amore Puro Tour where the singer collaborated with WeChat to offer once-in-a-lifetime opportunities to step into her world.
Read More Fans Meet Italian Pop Star Alessandra Amoroso with WeChat
What do you get when you combine WeChat, friends and fashion? The world is about to find out. We’re announcing a global partnership with online clothing retailer YOOX. What does this mean for WeChatters? In short, a boatload. To kick things off, yoox.com is launching an official WeChat account where you can shop the latest styles, ask for fashion advice and get access to tons of exclusive features.
360 Degrees Shopping Experience
Discover an interactive look book with pieces from yoox.com selected by Robert Rabensteiner, fashion editor of L’Uomo Vogue. Then shop the “New Arrivals” section to buy your favorite styles on your smartphone.
Real-Time Style Advice
If you’re still on the fence about how something looks, just chat with a personal stylist in real-time for a fashion tip or two. Yep, it’s good to be in the 21st century.
On-Demand Customer Care
Speak to one of our dedicated Customer Care representatives and get immediate answers to all your questions.
Read More Attention All Fashionistas! WeChat and YOOX are Teaming Up