WeChat is once again proving how it can bring the on and offline worlds together, by taking on the world of exhibitions in South Africa. The Dinos Alive Play Park, with dinosaur rides, animatronic dinosaurs and educational opportunities for children, has integrated a WeChat OA into the experience to change the way consumers engage with exhibitions. Visitors can receive all the information they need to know about the event in one central location on their mobile phones – simply by logging on to WeChat and following the DinosAlive official account.
The official account allows parents to read about the display, peruse the park map and enter competitions, while children can create their very own on-site journey as they visit and learn about the dinosaurs that interest them. Each dinosaur on display is accompanied by a QR code which users can scan and have all the information about the creature delivered directly to their phones. This includes a 40-second sound clip with additional, more in-depth information about each dinosaur, which means visitors no longer have to rent bulky audio guides.
To learn more about this exciting new exhibition and to find out how WeChat is improving the way visitors experience events, follow the official account on WeChat ID: DinosAlive
Dinos Alive is touring South Africa until August:
Cape Town – The Red Shed in the V&A Waterfront until 28 February 2015
Pretoria – The Tshwane Events Centre from 11 April to 17 May 2015
Bloemfontein – The Bloemfontein Show Grounds from 17 July to 16 August 2015