Attention All Fashionistas! WeChat and YOOX are Teaming Up

What do you get when you combine WeChat, friends and fashion? The world is about to find out. We’re announcing a global partnership with online clothing retailer YOOX. What does this mean for WeChatters? In short, a boatload. To kick things off, yoox.com is launching an official WeChat account where you can shop the latest styles, ask for fashion advice and get access to tons of exclusive features.

 

360 Degrees Shopping Experience

Discover an interactive look book with pieces from yoox.com selected by Robert Rabensteiner, fashion editor of L’Uomo Vogue. Then shop the “New Arrivals” section to buy your favorite styles on your smartphone.

 

Real-Time Style Advice

If you’re still on the fence about how something looks, just chat with a personal stylist in real-time for a fashion tip or two. Yep, it’s good to be in the 21st century.

 

On-Demand Customer Care

Speak to one of our dedicated Customer Care representatives and get immediate answers to all your questions.

 

Exclusive Events and Content

Not only will you get exclusive invites to special events with celebrities, you’ll have early access to buy the hottest fashion items, only on WeChat. It’s time to make extra room in your closet!

 

‘Shake Your Style’

Ever wanted to dish out style tips, but didn’t want to look like the fashion police? Now you can offer friendly advice with Shake Your Style, a game that lets you revamp and share a friend’s look just by shaking your phone.

 

You can follow the yoox.com account on WeChat right now and start checking out all sorts of styles, outfits and accessories. Just open WeChat, go to Contacts and search for “yoox.com.” Once you follow the account, tap “Messages” to get started.