(From left to right) Vincent Wang, Assistant General Manager of International Business Group, Tencent Holdings, Y E Leong, Business Development Director of WeChat Malaysia, local celebrities – JJ, Yumi Wong, Adam C, Adrian Tan; and Louis Song, Country Manager of WeChat Malaysia and Singapore.
There are some of us who have an undeniable need for speed. But you don’t always need to ground the gas pedal and hit law-breaking speeds to feel adrenaline cursing through your body. That’s why WeChat has launched WeChat Speed.
To celebrate this exciting game in Malaysia, we pitted the nation’s speed demons against celebrities to find the fastest racers.
WeChat invited everyone across Malaysia to compete and post their highest WeChat Speed scores for a chance to race with the country’s hottest celebrities in the grand finale.
The six Malaysian celebrity guests were the multi-talented, DJ cum sports TV host, Adam C; teenage heartthrob and award-winning singer and actor, Adrian Tan; TV and movie starlets, Diane Danielle and Elfira Loy; model Yumi Wong; and DJ, JJ.
JJ behind the wheel at the WeChat Speed All-Star Race Finals
Malaysia’s fastest Speed drivers were teamed up with our celebs to race and win prizes of RM 12,300 (~ $4000). Everyone raced hard and drove the crowd wild with fast turns and quick reaction times. But in the end our grand prix winners were Adam C and his team. So it turns out Adam just might have another talent. Maybe he can consider racing as a backup career prospect?
“WeChat constantly finds ways to bring fun and excitement to our users,” said Louis Song, country manager of WeChat Malaysia and Singapore, who was on hand at the event to congratulate the winners. “The WeChat All-Star Race deepened our engagement with our users by providing an innovative and meaningful social experience online and offline with their favorite celebrities.”